Get PDF Writing for the Web: Creating Compelling Web Content Using Words, Pictures, and Sound

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A website, for example, can get by with shorter pieces if it becomes authoritative through its age, the number of pages, inbound links, and more. However, extended content often helps generate high rankings for targeted keyword phrases and similar words. Readers will skip many of your words. Make it easy for them to discover your key points by including:.

Short ones will work in your favor. Here are some examples sometimes a few short words sound better than one long word. As a content writer, you may occasionally use other content. Fair use depends on several factors, including whether your content is used for commercial purposes and its potential impact on the market value of the copyrighted work.

I mostly worry about the length of the original source. If I quoted words from a word blog, I think that would be too much. A lawyer would have the best advice, but I would limit the quote to 25 words in that case. Books are a little easier. If you quote words from a page book, I believe you would be fine. Content writers have many tools to reference to make their jobs a little easier and to improve their work.

Among the best is the Hemingway App , which provides immediate feedback on content structure, including sentence formatting. With the website version, replace the default text with your own. All you have to do is fill in the fields with three nouns to get blog topic ideas. The Readability Test Tool scores your content, including the grade level and the complexity of words. Discover hundreds more tools, tips, and lessons to boost your content writing at Content Marketing World Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

What was the last blog post you wrote? Did it give readers advice on how they can apply the lessons right away? The best content gives the user a sense of how to apply the information. When you write your blog post, give users tips on applying what you are offering them. Many times, just writing well about a topic will spark some ideas for readers. What is the ultimate purpose of a search engine?

So make your content easy to scan so people can pick up the juicy, important bits quickly. Read any title and subtitle of a non-fiction book or article.

17 Tips for Writing Email Marketing Copy that Converts

Ultimately, what it leaves the reader with is a question or a sense of curiosity. Can you imagine what damage this can do to your company and your personal reputation? Keep in mind, your blog is a reflection of your company. If there are any issues with the blog, it impacts how people view your product.

Many blog posts will link right to the statistic and the source. Accuracy builds trust with readers. He had to go on the Oprah Winfrey show and admit that the book was made up of lies. He has written a few books since then, but he likely will be remembered as the guy who made up his memoir, instead of as the writer of his other published works. It has permanently damaged his career. An engaged audience hangs on to your every word and takes in all that you write or say. But the only way to get an engaged audience is to make engaging content.

It all starts with you and what you write. Here are a few tips to help you write engaging content:. A final tip on this point: If you provide content that sparks a flurry of comments, the search engines will notice that your post is important and is being updated regularly.

This is a great way to get the engines to come back to your site more frequently. You already know that people learn differently. Some people learn better by seeing, while others learn better by hearing. Whether you use pictures, videos, or diagrams, they can help illustrate your point. However, only add images that help or add value. And please — for the love of your readership — stay away from unnecessary stock photography! There is nothing better than a brief, to-the-point blog post or article that is filled with information.

A longer blog post does not mean a better blog post. And often, keeping a blog post short is more difficult and actually takes more time than just writing as much as you can. For more information on word count, check out this HubSpot blog post. Starting a blog or website is a commitment.

2. Always Focus On Creating Strong Headlines

If you have a blog or content site, you need to update it regularly with great content. Many of the best content sites are regularly updated. According to our Science of Social Timing infographic — sites that post more frequently have a surprisingly stronger influx of visitors:. How often should your blog or site be updated? Everyone has different resources and priorities. You should make an effort to update at least twice a week.


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Proper title, grammar, and organization are a must. When you reread your post, ask yourself:. The Oatmeal is a website featuring humorous comics. In addition to needing to know who your customers are, you also need to know what delights them about your product. Why did they buy in the first place, and why do they keep coming back? BMW owners, on the other hand, care less about the size of their carbon footprint and more about their self image. They want a car that makes them appear successful and elite.

With both of these examples, the copy needs to focus on what appeals the most to the target customers and what they love the most about the product. This will be different for every product, even within the same industry. So take a minute and reflect on the main reasons people buy your product. What do they love about it? Headlines convince readers to click on your article and give your copy a fighting chance.

If you want to stand out from the crowd and sell your products, you need to have unique, attention-grabbing headlines. Are they losing clients? Are they missing out on potential social opportunities? Your first order of business is to make it abundantly clear what your value proposition is. You also want to touch on specifics to distinguish your product from competitors and to add a sense of value. By now, your prospects should understand what your product is, how it will benefit them, and what the features are.

telling stories with words, pictures and sound

Apple, being the savvy marketers they are, do this perfectly on their MacBook Pro landing page. In this way, the words you use to market to the old brain will often be the most direct, simple, arresting, visual words you have. And according to research, the five most persuasive words in the English language are the ones in blue, which are:. Peppering these words throughout your copy in key locations should have a noticeable impact on conversions.

Just be practical, and provide whatever type of social proof you think would most persuade your prospects to take action. Now that you have the basics read through all of the additional posts below to complete this entire guide and become a better copywriter in a flash. Once you have read all of the posts above to complete this entire guide you will have learned a LOT about copywriting.

Start by researching your product and customers to catalogue the benefits and features of your product and to identify who your customers are. Survey your customers to learn more about them and to find out what words they use to describe your product or service.


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  7. Follow five more secrets for powerful copy that convinces customers to buy. Finally, you need to test, test, and test some more to make sure your copy resonates with customers and convinces them to take action. Four test options are listed below. That ends up being quite a list. We hope that reading this guide will empower you to write copy that grows your business and increases response rates and conversions. Additional menu What exactly is copywriting?

    But how in the world do you actually become a good copywriter? Should you spend countless hours handwriting famous sales letters? Should you read hundreds of books on copywriting? Becoming world-class is completely achievable and can be done faster than you think. This is step one for any copywriting project.

    Sample answer: Question 3: What big benefit does it provide?

    Web Content Writing Made Easy

    So what big benefit does your product provide? Sample answer: Question 4: What pain does it alleviate? So what pain does your product alleviate? Sample answer: Question 5: What features are included and what are the benefits of each? So as you can see, defining your customer is a critical part of the copywriting process. How do you do this? Do Customer Research Answer these 4 questions again, the questions will need to be modified slightly for service businesses : Question 1: Who currently buys your product?

    Sample answer: Question 2: Who would you like to buy your product? Sample answer: Question 3: What does a typical customer look like? Sample answer: Question 4: What do customers love about your product?

    Content Strategy & Storytelling — Smashing Magazine

    Write attention-grabbing headlines Headlines can make or break your copy. How do you write attention-grabbing headlines? There are 3 keys to attention-grabbing headlines. Write persuasive copy Copywriting, when compared to other forms of writing, is a different kind of animal. Here are my favorite copywriting tactics for converting traffic into paying customers. In fact, you usually have a max of 20 seconds.